Marketing Services

Support and scale your own marketing — and provide powerful, profitable integrated marketing services to your clients.

Your ability to continually reach and engage subscribers means everything to your bottom line. It’s what drives ad and database revenue. It also can be the means to further growing advertiser relationships and bottom line through the depth and breadth of marketing services you provide.

Aequor Media can be a powerful partner to enable you to rapidly capitalize on media companies’ evolution to being full-fledged marketing services providers.

By outsourcing marketing services to Aequor, or using a co-source model, you can scale this high-margin, high-potential aspect of your business without adding extensive infrastructure or staff. From market research to multi-channel campaigns, from content/thought leadership marketing to virtual and live events, from development to deployment to measurement, Aequor Media has the expertise and capabilities to support and rapidly scale your marketing services.

Scale your own brand marketing.

In addition to turning marketing services into and profit and growth center, Aequor Media can also take on some or all of your own brand marketing. Whether developing advertiser-focused websites and microsites, creating and producing sales enablement materials, or implementing subscriber acquisition/cross-sell/retention programs, Aequor is fully equipped to meet your needs — lowering costs, driving revenue and exceeding your expectations.

Whether working together in a co-sourced or fully outsourced model, Aequor Media can provide:

  • Quantitative and qualitative market research to help you and your customers better understand the wants and needs of your audiences
  • Data management and database marketing services to help segment your subscribers and identify sources of opportunity for you and your advertisers
  • Direct marketing and email services to increase subscriptions and renewals – and to provide advertisers with the tools for demand generation campaigns
  • Traditional, online and mobile advertising solutions that enable your customers to engage your subscribers – and that unlock revenue for you
  • Live and virtual event management – from conferences to virtual roundtables to webinars – that demonstrate thought leadership and drive engagement
  • Sales enablement tools – from printed and digital sales collateral to interactive media kits and online demos